UK stockist of Nordic Living, featuring the very best from Nordic design bible Bo Bedre UK stockist of Nordic Living, featuring the very best from Nordic design bible Bo Bedre
September 2019 Interior Staging; Hampshire

There are few places I have been, where calm practicality, truly and purposefully, unites with an inherent sense of unique style. Our photoshoot at founding partner Emma’s Hampshire home barely allowed for any styling or direction.   

Emma lives the way she preaches and is the embodiment of Nordic simplicity. Every item in this space has earned its space either through its utility or through its importance to the family. Many of these memories can be found throughout the home, in Moebe frames on the wall or vintage frames found at antique markets and from travel around the world. They sit beside beautiful embroidery, vintage prints and artwork carefully curated by Emma to add an intrinsic sense of interest and calm to the house. 

Space is heightened by wide windows allowing an abundance of natural light in. Kalklitir, a family-owned company who specialise in eco-friendly paints has been used to add texture and dimension to the open plan living space, Emma has created a minimal warmth, so easily lost in British homes of this age. Rather than fighting the architecture, she has flowed with it and the result is a museum quality canvas for her design sustainable design aesthetic to truly shine through. 

No nook or cranny has been neglected and every inch of space is utilised to promote the balanced space that is the backdrop to Emma and her families’ life. It is proof that the mammoth amount of disposable consumer homewares we are pressured into feeling we need are ultimately cluttering our minds and homes. With two (and a nearly) teenager still at home, this is how minimalist living should be done. 

 

Freyr and Fell - Sustainable Design - Interior Staging - Natural Home  

Freyr and Fell - Sustainable Design - Interior Staging - Natural Home

  

Freyr and Fell - Sustainable Design - Interior Staging - Natural Home

  

Freyr and Fell - Sustainable Design - Interior Staging - Natural Home

 

Freyr and Fell - Sustainable Design - Interior Staging - Natural Home

 

Freyr and Fell - Sustainable Design - Interior Staging - Natural Home - Slow Design

 

swedish linens - freyr and fell - sustainable living