"There is no 'away'. Because Plastic is permanent and so indestructible. When you cast it onto the ocean, it does not go away"

Sir David Attenborough


We are extremely honoured to support a cause that we care passionately about. 

Plastic Oceans, a global non-profit organisation that addresses the issue of plastic pollution and how it impacts our waters, sea life and humans. Founded by Jo Ruxton and Sonjia Norman in 2009. During her time making underwater wildlife films with the BBC, Jo had seen first hand the damage our modern lifestyle was doing to the ocean environment and was determined to change attitudes towards single-use plastic.

Their first project was the critically acclaimed film A Plastic Ocean  which was profoundly shocking for those of us not aware until relatively recently of the 8 to 12 million tonnes of plastic that ends up in our oceans every year and harms the whales, dolphins, turtles and seabirds.  

To support Plastic Oceans UK and encourage a more sustainable way of living we are donating 15% from the sale of every net bag at Freyr and Fell both in store and on our web shop. Very stretchy, strong and practical these authentic knitted cotton bags were originally woven for fisherman in France and are today the perfect alternative to plastic bags.  

To purchase your net bag and help reduce your plastic footprint simply click here.